How Viral PDFs Of A Naughty Bedtime Book Exploded The Old Publishing Model

The response from his friends was so fierce that Mansbach decided to make his joke book a real one. Go the Fuck to Sleep, which he bills as a “children’s book for adults,” will hit stores on June 14, published by the Brooklyn press Akashic. If it’s not even due for a month, though, how did a little 32-page book already snag a film option deal with Fox 2000 and, today, reach the pinnacle of online publishing commerce world?

The answer appears to be piracy.