William Gibson on social engagement
As you publish your new novel, are you noticing a difference in the business since your last book?
I’ve noticed two things. One is that I’m able to observe via Twitter the global launch of the book. I’m able to simultaneously see for the first time that the English language editions, which have been exported from England into Europe and Australia, are released a week and a half before they’re released to the rest of the world. I kind of vaguely knew before but didn’t think about. The other thing is the number of Twitter users asking me questions that I’m usually woefully unable to answer about formats and editions.
It sounds like you’re generally experiencing a greater level of fan engagement.
I am. It’s much more direct and much more pleasant than I would have expected it to be.
